It can be very disappointing when your SEO campaign fails. You spend time researching your area, your topic, drafted your content and then wrote this incredible piece. You even worked outreach, with emails being sent to the right people, pitches sent, tweets, all of it. And then, nothing happened. You didn’t get any shares, no links came back to you. Nothing.
Unfortunately, a sad truth in our industry is that plenty of SEO campaigns will fail eventually, for various reasons. It is just a fact that all marketers have to deal with. Not every campaign that you launch is going to be an enormous success. But just because your campaign wasn’t massively successful doesn’t mean that it was necessarily a failure.
There are tons of various reasons that SEO campaigns fail, but the top two are:
Budget
While you don’t have to spend a ton on your SEO campaigns, your budget is very important and if not handled correctly can cause you to fail. Most companies go into their SEO efforts and their campaigns with unrealistic timelines and budgets. They think they are going to be able to see incredible results overnight while only investing a little into the work.
Goals
Similar to the budget, a lot of companies will have unrealistic goals going into their SEO campaigns. If you want your campaign to be successful, then you have to be realistic with your objectives. You are not going to be able to rank #1 for every single one of your keywords overnight. You probably won’t rank #1 for every single one of your keywords in three months. If it was that easy, everyone would be #1 for whatever they wanted.
Going into your campaign, you need to think objectively. So many people go in thinking that they are going to rank for 15 different keywords immediately. Instead, you should start out with one keyword or product to optimize for. Once you see success with that, then you can build on that. By building on your success, you are more likely to reach your goals and see real progress.
After your campaign fails, it can be tempting to throw in the towel. But after you put in all that time and effort, you don’t want to throw it away. Go over the campaign and the results and see what exactly went wrong.
First, take a look at the content itself. Is it actually as awesome as you originally thought? You need your content to be as high-quality and relevant as possible. Try having someone else read over it or make any changes you find in the piece.
Next, look at your outreach. This is where a lot of people fail. You probably aren’t going to have great success by just sending out unsolicited emails shoving a piece of content down someone’s throat. Part of outreach is identifying the people you want to reach and building relationships with them prior to sending out your content.
After you identify those you want to send your content to, you can’t just start talking to them like you are best friends. You need to start communicating with them to build that relationship. Comment on their Facebook posts or tweet out to them. It doesn’t have to be anything major, just start engagement so they know who you are and understand what you do. You also want to make sure you pick the right platform when doing so, though. Sometimes, people don’t check their Twitter as much as other platforms, or their mentions are so overcrowded they won’t see your tweet.
Finally, if you go over your campaign and you don’t see very good results, but you think it has potential, then consider changing up your content. You’ve spent all this time and effort into it, you don’t want to just throw it away. Maybe you turn it into a blog for your own website, or take the content and make a video to put on social media instead.
There is always something that you can do with it so it doesn’t just get filed away and forgotten about. As long as you are getting some results and your performance is increasing, then you are on the right track and eventually will get to the bigger campaigns that will bring you the links you want.
Courtesy of SmallBizTrends
