#1. Identify Semantically Related Keywords
Although the idea of semantic search has been around for quite a while, not many businesses focus on finding semantically related keywords.
And yet, semantic keywords offer a compelling opportunity for reaching a wider audience and expanding the search visibility.
By finding and enriching your content with semantic keywords, you can make it more relevant to specific searches, increase the number of phrases your page could rank for, and position it for a more relevant traffic.
#2. Target Your Competitors’ Branded Keywords
Each day, customers look for your competitors’ brands and products online. They type their brand or product name into the search box, eager to learn more about them or even buy their products.
Unlike the semantic keywords method, this one’s a little bit trickier.
You see, if done well, targeting other brands could attract highly-relevant traffic to your site. Sure, these keywords probably have a low click-through rate. Since these people are looking for a specific brand, they aren’t as likely to click on a different one.
Still, they offer a chance to expand your visibility and reach a new, but relevant, audience with almost no effort.
This strategy could also lead to some unpleasant situations, problems with law and legislation, and will immediately put you on the competitors’ radar.
So tread carefully, pick competitors whose brands you want to target wisely, and never cross the line.
#3. Use Trending Words and Hot Topics
Finally, you could also target widely discussed topics in your industry to find relevant keywords with less competition to drive more traffic.
Every so often your target audience gets excited about a new hot topic, idea, or a trend.
And they may spend crazy amounts of time searching for information about those topics.
By knowing what’s hot in your industry right now, you can quickly create content targeting those keywords and position your site for new, relevant phrases.
Courtesy of SearchEngineJournal
