You’ve heard that beauty is in the eye of the beholder. To that cliché we can add another: Advanced SEO is in the eye of the beholder, too.
WordPress.com announced Monday a small set of what it’s calling “Advanced SEO Tools,” and if you’ve been doing SEO for even a little while now, it should make you smile. It’s a trio of tools that includes
the ability to write custom meta descriptions for blog posts;
the ability to write custom title elements for different pages, such as having some page titles formatted as Post Title | Site Name and other page titles formatted as Site Name | Tagline; and
a preview tool that shows how a URL will look in Google’s search results, or when shared on social networks like Facebook and Twitter.
If you’re a WordPress.org user — i.e., you run WordPress as your content management system for a self-hosted website — these are basic tools offering functionality that can be found via almost any popular SEO plugin. But these tools are built for WordPress.com Business Plan users, a group that likely consists of small business owners and others who’ve never had a website before and have little understanding of what SEO is all about.
Courtesy of SearchEngineLand
