We all know the importance of digital marketing. Since people now access most information online and through applications, this is the most influential way to reach new consumers. Despite it's importance, some of us have trouble understanding is how social media impacts the bottom line. Getting your brand out there to gain awareness and mind share is great, but you're missing out on a greater opportunity to boost sales if you don't have an easily actionable path to purchase.
1. Let people know you exist, organically.
First, people need to discover you. Reach your target organically through strategic partnerships. Find influential people and/or brands that are like-minded and aesthetically similar to your brand to collaborate with. The right partnership will increase your awareness and following and grow your consumer base .
2. Inspire your followers.
Produce high-quality content that will inspire your followers to buy your product. Make them need your product. Influence them to share their discovery of your brand with their friends.
3. Create depth through your website.
Social media is not a replacement for your website. If your business objective is solely to increase awareness online, then sure, having a social-only presence will do the trick. But, having a user-friendly website is the key to turning your fans into paying customers.
Your website is the centralized location for all of the info about your brand, where your followers can keep engaging.
4. Create a call to action.
At this time, your followers are two clicks away from becoming a customer.
Let them know how easily they can buy your product, or sign up for your service, by creating a call to action in a social media post. These people who discovered you on social media may not know you have a news letter, or recipes on your website or an ecommerce store. Remind them.
Courtesy of Entrepreneur
