1. Blogs Build Trust
Ever been to a website that’s selling products or services but has no trace of real people anywhere? An impersonal presence can be particularly detrimental to e-commerce websites, because it strips the buyer experience down to bare bones. Blogs are a great way to restore that consumer trust and interest, because it gives you a place to add a personal, relatable flair on your website.
2. A Blog Can Grow Your Following/Consumer Base
Not everyone who sees your blog will be instantly inspired to purchase something from your e-commerce site. But in keeping with the build-up of trust, you could amass an enormous following through your blog that will gain you the recognition of other industry authorities as well as consumers who are more interested in making purchases.
It can also lead to beneficial relationships, if not with consumers then with other professionals of similar disciplines. After developing your blog and letting it grow a bit, you can start seeking out guest blogging opportunities to get noticed and feature other useful bloggers on your website.
3. Blogs Attract New Leads
Adding a blog component to your website opens up new pathways for customers to reach you that might otherwise not exist. By having a blog that consumers can interact with, you can better understand their preferences, styles, concerns, habits, trends, etc. There could be an entire niche you’re unaware of or insights you’re missing due to a lack of customer interaction.
4. Blog Content Will Boost Your Site Rank and Grow Links
Long form content doesn’t always have an appropriate place to reside on ecommerce websites, which is why having a blog component is so helpful. You can populate the blog with keywords, phrases, and internal links that search engines can easily crawl and respond to.
Strictly from an SEO standpoint, having a blog for your business site is definitely considered a best practice and is one of the surest ways to out-perform your competitors.
5. It’s a Built-in Content Marketing Tool
Channeling your content marketing efforts towards your blog is a great way to cut your time spent strategizing in half. You can focus on promoting high quality, utility-based information that will sustain publicity across social media and professional platforms.
Courtesy of SmallBizTrends
