With its recent announcement that every piece of content (status updates, posts, etc.) published on the platform is now easily searchable and sortable via its mobile app, LinkedIn just pulled up a chair next to Google and Bing as a legitimately powerful search engine for professionals.
The most underutilized and misunderstood part of LinkedIn’s entire platform is its powerful internal search engine.
For example, you can use LinkedIn’s advanced search features to find hyper-targeted, hyper-specific lists of the exact clients, customers or investors you want to connect with.
You can refine your search results by job title, industry type, zip code and a bevy of other filters. You can even filter searches by where people went to college and play the alumni card!
The recent news that LinkedIn has now made it easy for users of its mobile app to search for specific news stories and blog posts based around certain topics or keywords is a dream come true for inbound and content marketing practitioners.
The key to getting your posts discovered is similar to how it works on other social networks – using keywords in your blog post title, body content and (most important) creating hashtags.
LinkedIn has made hashtags clickable inside its mobile app.
LinkedIn now has the financial backing and tools to make a serious run at becoming the preferred search destination for professionals. It’s also wisely expanded its footprint into the freelance marketplace and gig economy, along with creating an impressive on-site content library via posts by its members, top “influencers” and media partners like The New York Times and many others.
The stage is set, and LinkedIn seems up to performing under the same bright search spotlight that Google has owned for decades.
Courtesy of Business2Community
