It’s no secret: If you want to rank high on Google’s search engine results pages (SERPs), you need to make backlinking a priority.
The more backlinks you receive from authoritative websites, the more trust you’ll have in the eyes of Google, the more traffic it will send you and the more more high-quality leads you’ll generate for your business.
Here are six backlinking strategies for when you have a shoestring budget.
1. Become a columnist on an authority site.
While some experts will want you to believe guest blogging is dead, the truth is guest blogging is still a viable link building strategy, if it’s done correctly and consistently.
2. Collaborate with influencers in your field.
It doesn’t matter what industry you’re in, what you’re selling or where you want to go with your online business, connecting and collaborating with influencers helps you go further, faster.
3. Create an epic resource.
With more than two million blog posts published every day, the 400-word list posts that were once a staple of blogging no longer suffice.
Craft an epic resource, such as an ultimate guide, a case study or a research-backed report. One that demonstrates your skills, knowledge and expertise and leaves experts no choice but to link back to you.
4. Get interviewed on podcasts.
Getting featured on authoritative podcasts is one of the most effective ways of reaching new audiences.
Here’s how it works. The next time you go on a podcast, and you’re asked where listeners can learn more about you, instead of directing them to your homepage like everyone else, create an interview-upgrade - a resource that adds to what you discussed in your interview, and direct them to that. Not only will you get more opt-ins, but you’ll also get a high-quality backlink from an authoritative podcast site.
5. Do reverse guest posting.
With reverse guest posting, the tables are turned. Instead of pitching to other authors, you invite them to write on your site.
Many bloggers have a page on their sites with a list of the guest posts they have have published. With your's added to the mix, that’s an easy backlink - one that requires minimal effort on your part.
6: Use 'The Posterboy Formula.'
Devised by Bryan Harris, The Posterboy Formula involves writing a testimonial for a product or service in exchange for a link back to your site.
Whether you’re a marketer or a mortgage broker, you need to prioritize backlinking. Without it, your site will struggle to rank, and your business will suffer for it.
Courtesy of Entrepreneur
