Many elements go into relaunching a site. Design and structure play a huge role, if your site doens't work properly you aren't going to get many users. Here are some key factors to consider when relaunching your ecommerce site:
Mobile Friendly
More and more users are shopping from their phones rather than desktop computers. The age of smart phones has taken mobile commerce to new heights.
Site speed
Speed matters! On average a user decides in 3-5 seconds wether to stay or move on from a site.
Social proof
A subtle pop up showing the user what customers are currently purchasing gently give a nudge for the user to check out said product.
Product Images
Do not underestimate the power of images. Product images play a key role in a customer's decision to purchase a product.
Delivery
Shoppers increasingly expect greater convience in terms of shipping options and speed.
Product details
Downloadable instruction manuals, buyer guides, size, material, product videos, reviews; customers want all information presented neatly and efficiently.
Content strategy
Content which directly addresses customer queries and concerns around products (such as how-to guides) can be very effective.
Smooth checkout
No forced registration, the checkout has been enclosed with distractions removed, and forms work well.
