Add your full business address and a phone number
This is just the matter of being trustworthy, especially if you are into an ecommerce, medical or financial business where customers entrust you with their personal data (like credit card details).
Having this information visible is a clear sign to Google of trustworthiness of a site. But even more importantly, it eliminates anxiety in buyers as well.
Add a call back widget
A callback button allows your customers to request a callback from your representative. It’s an easy lead as many clients click the button just out of curiosity.
Expand beyond your site
Social media is becoming such a huge part of customer engagement that you probably communicate with your audience more there than anywhere else. Using these platforms as a place to encourage contact is a great way to take things off site and into a more open sphere.
Provide a live chat option
Having someone on hand to ask general questions is a good way to connect with someone who maybe doesn’t want to call, but would like answers immediately.
You can have set hours where they can contact you or a customer service agent, either with or without account access.
Make it easy to email
Make it easy to find your email on your contact page. And consider putting it on the front page as well, next to your number.
Make it short and sweet.
Courtesy of SearchEngineWatch
Need help with this? Contact LWEBG at 502-749-4131
