Even as we talk about Internet advertising overtaking broadcast television in the U.S. by 2017 and physical stores struggle with the challenge of engaging online shoppers, a sizeable proportion of small businesses in the U.S. still do not have an ecommerce website or use a company website in any way to transact.
SurePayroll's latest Small Business Scorecard reveals that, even this far into an age of online shopping, only a quarter (26%) of small businesses in the U.S. have an ecommerce website - a website on which consumers can make purchases.
It seems unthinkable that 74% of small businesses have seemingly shunned the the Internet for making sales. Twenty-eight percent said they didn't even have a company website. However, 42% of those without a web presence say that "the web really isn't that important to their business".
"Ecommerce sales are skyrocketing and consumers are demanding an easier way to search and pay for products and services, be it just online or more specifically, on their smartphones. If you're not offering this to your customers, there's a chance they'll find a competitor that is," says SurePayroll in a blog post.
Courtesy of BizReport
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