After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories.
Like Discover's other ads, Lancome and Target's promos appear between Cosmo's articles and videos, each with a 10-second call-to-action instructing viewers to "swipe up" for more.
While creative on Snapchat is still relatively limited—ads, just like content, are capped at 10 seconds—Snapchat has experimented over the past few months with similar ads that ask consumers to 'swipe up" for more content.
Courtest of ADWEEK.
