When it comes to user experience (UX) in ecommerce, the goal is always to reduce friction and make customers feel as comfortable and engaged as possible. Unfortunately, very few ecommerce sites do this well. Are you taking the time to continually optimize your site so that customers keep coming back for more? For ecommerce businesses, success ultimately comes down to one question: Are customers happy? There are many different ways to make customers happy, but satisfaction starts with a user’s first experience with your website. If the experience is poor, it might be difficult to close that sale which equals lost profit. If the experience is healthy, then you’ll have ample opportunity to close a sale.
The key to establishing healthy UX is to reduce friction and remove aspects that detract from a shopper’s ability to find what they’re looking for in a timely manner. Such as:
Decrease Page Loading Time
Offer Live Chat Options
Improve Product Filtering Options
Establish Trust with Security Features
The customer has to come first. While you ultimately care about your bottom line; everything you do needs to be built around onsite UX.
