From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find those activities, promotions, and tactics that generate profits. Here are a few tactical capabilities that should help your ecommerce marketing succeed.
Writing, Content Marketing: The ability to write is, essentially, the ability to communicate online. Done well, writing will help drive your ecommerce marketing. Done poorly it will bring laughter and embarrassment.
Data Analysis, Analytics: Successful marketers examine facts and statistics to make good decisions about how to invest in marketing and promotion. This ability to consider facts and understand the implications of statistics is called data analysis. It is important for modern ecommerce marketing.
Testing and Data Collection: This marketing skill encompasses the ability to properly set up Google Analytics or similar, optimizing it for your ecommerce business with specific, meaningful reports. It includes understanding how testing works and using testing platforms like Optimizely or similar.
Design: Graphic and website design are online marketing fundamentals. The way an ad, an article, or even a product detail page looks can have a significant impact on how the marketing message or even the product is perceived.
Search Engine Optimization: Search engine optimization is the process of making your web pages easy for web crawlers to access and index. The idea is that if Google, Bing, and other search engines can easily find and catalog what is on your page, it can more easily list your site on the appropriate results pages. Done well, SEO will help make your site easy to find, which can lead to marketing success.
Courtesy of Practical Ecommerce
