In terms of design, user experience is just as important as visual identity. Seriously. It doesn’t matter what your site or app looks like if people don’t know how to interact with it. And moreover, they need to enjoy that interaction. While UX is important for any digital product, it is even more important for certain types of digital products: complex sites or applications, retail or online sales, start-up sites and businesses, small-budget projects and projects or sites that are expected to last a long time.
UX is key for complex sites because users must be able to easily navigate the site and understand how to use it. Neglecting UX can result in a sloppy site that people will not come back to. Developing an interaction-rich experience will drive users back to a site.
One of the most complex types of sites can be those that include retail or online sales. Not only does the site have to be well-organized, it also has to have clear and easy to use signals for how to make a secure purchase. This is also true of sites that are expected to be around for extended periods of time, such as retail sites.
User experience is key for small and start-up businesses as well because the site is their first impression to users. This debut matters when it comes to directing future traffic and business to your product.
This same concept applies to companies with small budgets. User experience is important because it can create the momentum that propels the business forward. Remember, users decide in just a few seconds whether your site or app is worth their time. That’s the only opportunity you get to reel someone in.
Work with your design and development teams to make sure that the vision, aesthetics, and goals for the website. Think about the connection and experience you want users to have, the better the experience the more likely users are to come back and to spread the word.
Simple, secure, and effective across all devices, remeber your users will not always be on desktop or mobile. UX needs to be universal across all platfoms, it is an artform that needs to be well thought out. Nail it and your users will "reward" you with their business.
Courtesy of DesignShack
