Here’s another very good reason for your business to be more active on social media.
A new study of over 1,000 U.S. consumers by Sumo Heavy Industries, a digital commerce strategy firm, has found a 198 percent increase in social media referral traffic to eCommerce sites between 2014 and 2015.
The report revealed that Facebook still has the largest number of social media users (56 percent) who follow businesses online to learn more about their products. It’s followed by Twitter (47 percent) and Pinterest (47 percent).
It’s worth noting that 500 million people watched a collective 100 million hours of video on Facebook. This clearly reflects the social media giant’s power to connect more consumers and businesses.
Significantly, Facebook has undertaken several steps to make its platform more business-friendly. Earlier this year, it launched a new video tool to let businesses make a short introductory video about their company.
But it’s advertising where Facebook leaves its competitors way behind. “Ads you see will be more diverse, and more targeted to you,” Dan Levy, Facebook VP of small businesses told Fortune when asked why the company is investing so much into growing its small business customer base.
Courtesy of SmallBizTrends
