I had the privilege of hearing the owner of ModCloth (http://www.modcloth.com/) give a general overview of her company. One of their primary focuses is on social commerce, and the tight-knit community they have build around the brand. One of their core values is that they don't use models to show of their clothes, which helps foster more openness in their community.
Some of what they offer:
- A unique product review system. When reviews are left for products, women leave their actual measurements and weight, so others can have a better idea of what might actually fit. This is sensitive information, yet reviews are left all of the time. It is the power of the community to build that level of trust and comfort. That then drives more sales.
- They promote independant designers. When they are designing something new, the community can vote and leave detailed feedback, so the designer can make course corrections. The resulting piece is something that always sells quickly, because its something peopel actually want.
As I listened to her talk, I realized that Drupal Commerce was made exactly for a company like ModCloth, where the community helps drive sales, content is central, and the commerce functionality is everywhere it needs to be. In fact, a site like ModCloth is precisely the type of site that Drupal excels at.
ModCloth is a forward-looking, successful company, aided heavily by its website platform. Its good to see that Drupal Commerce would allow others to compete in a similar fashion.
