The core technique used in SEO is all about improving both related coding and content of the website to enhance its importance and visibility in organic searches by the search engines. Those websites acquire better rankings, and consistently get an increased number of visiting audience.
Due to some recent developments on Google indexes and exhibition of mobile applications in organic search results, the applications can now show up in Google on the desktop or mobile search results for customers already searching for a brand.
Choose The Application’s Name Carefully
The name of your application matters a lot because it links the anchor text in the website with the Android Market. Having these extremely popular websites linking to your application page and using your application’s brand name as the anchor text puts their huge link equity to work for you. Be sure that you feature your brand name in the URL of the download page for an added signal boost.
Link Apparently
Place your top pages; category pages and home pages, at your application’s profile pages. Don’t make a mistake of hiding these pages. If you don’t consider your applications vital enough to link from apparent pages, Google will not link them either.
Use Smart Link Text
To really rank well and get Google’s attention, deliver a strong message depicting that your Android application pages are all about your brand. For example, “Get this App for Android.”
Make it visible
When various Android browsers hit your mobile and desktop site, at the top of the page, provide a link for them to download the suitable application for their device.Make sure that Google’s new crawler Googlebot also sees the application’s links when it crawls through your pages. It must also able to see marked anchor text, not images.
Tell your friends
Brand pages on Facebook, Google Plus, Wikipedia, and LinkedIn allow different URLs in your profile. Your social media profiles are the strong search engine ranking opportunities in their own way.
While some social media sites do not allow you to generate an anchor text with your links, you can still use marked redirect links to track crawls and clicks between application pages and third-party social websites for evaluating the work.
Courtesy of IAmWire