Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.
The beauty giant, which announced the news on Snapchat last week, invited followers to shop a slew of popular cosmetics featured in its latest story by taking a screenshot of desired items. As a growing number of retailers establish a strong presence on the photo-sharing app, finding new ways to fuel impulse purchases among younger fans and drive additional mobile commerce revenue will likely be top-reaching goals.
Snapchat has previously been considered a solely visual marketing platform, on which brands can host impromptu Q&A sessions, take followers behind the scenes of photo shoots and tease consumers with sneak peeks of new products.
However, marketers are already beginning to scheme up ways to monetize the platform, which has reached meteoric popularity among millennials and younger consumers, two highly sought-after demographics.
Ultimately, retailers with massive followings would be well-suited to hop on the shoppable Snapchat bandwagon as soon as possible, especially if they are looking to bolster their mobile revenue.
Courtesy of MobileCommerceDaily
