The theme of these articles is staying persistant, but not desperate. Knowing when to sell, and when to back off.
- Are Cross Sells Driven by Your Customers, or by Sales? - Good tips on being helpful, instead of being desperate. You want to offer upsells and cross-sells because they are helpful and logical options for your customers, not because you have to move some inventory.
- First Time Visitors vs. Returning Visitors - Ecommerce is simply a cycle of visits and abondons. 99% of first time visitors do not make a purchase, but 75% of them intend to return.
- Retargeting for Ecommerce - A good overview of what it is and how it can benefit your revenue. One important one: burn pixels. Once someone buys from you, don't keep throwing ads in their face whereever they go.
- Interactivity is King - Don't just use static pages - stand out with some interactivity. It can help keep visitors on the site and keep them browsing.
And Now For Something Completely Different
Realistic 3D Images - You won't believe that these images are 3D pieces of computer generated art.
