Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to be their primary algorithm for search engine results. What does this mean? The short version is that if your brand isn’t presenting well on mobile devices, your SEO campaign is hobbled.
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success:
Make Sure Your Brand Is Represented Accurately
When new technology takes center stage, it’s easy to give into the temptation to only invest at the bare minimum and assume your audience is still happy with your previous level of technology. After all, they seemed content before, right? However, it’s important to invest in mobile marketing and advertising at the same level you invest in web - if not more - as your mobile presence will increasingly determine if new customers can find your brand.
Make Sure You Understand The New Requirements
As you go about setting up your mobile presence, make sure that you’re taking notes on all the new requirements - or else all your effort and money will be wasted.
The new requirements and suggestions by Google are:
Include structured data
Publish consistent content
Don’t obstruct the user view
Know What Keywords Your Audience Uses On Mobile
While you’re likely targeting the same audience on mobile as you are on a desktop, it’s important to understand that they won’t be searching for the same things when they’re on the go as when they’re sitting at a computer.
This is especially critical for local SEO, or any location-based query targets. It’s also relevant to pay attention to contextual changes to your search terms.
Courtesy of Forbes
