So, you want to make it in the Bluegrass State. That’s no easy task no matter what industry your business relates to. The state already has rife competition on many fronts. This state is famous for everything from natural beauty to KFC to the automobile industry.
So how will you get one step ahead of the pack?
A simple audit of your marketing team can show you where you can improve. If you don’t have an expert graphic designer on your team yet, that’s something you need to tend to as soon as possible.
How do you vet experts in this unique niche? We’ll count down the primary vetting rules to adhere to on our checklist below.
Finding the Right Experts
Even before you meet your first candidate you can help ensure a better outcome. Where you find your experts is an important aspect to consider. The traditional way is to advertise a position or page through the Yellow Pages. But you live in the digital age now so use this to your benefit:
- Use social media platforms to advertise your wish for partnering with a design company.
- Browse portfolio sites and crowdsourcing sites. View designers’ portfolios and pick ones you like.
- Read online reviews on design companies’ websites to identify the best ones.
After all, wouldn’t the best in the business be active on digital platforms since so much of their work relates to these mediums?
Before You Meet
So, now you have names. How do you pick the best ones for your short list?
Start off by comparing different agencies’ portfolios. You will quickly get a feel for each one’s strengths and weaknesses. Some may excel at designing logos while others are more experienced in website layouts. You’ll also come across:
- App designers
- Designers focused on packaging
- Brand identity experts
Ask yourself where in your marketing journey you are. Now look for companies who prove they have the experts on hand that can fulfil those requirements.
You also have to find a designer who matches your preferences. Although experts know what the market requires, they will all have unique styles. If an agency’s designs are very cutting edge and you know your audience is more conservative, it may not end up being a good fit.
Now you’re almost ready to make appointments with the companies you pick, but first create:
- A list of all you require
- A summary of your brand, vision and client base
- A brief for a first project
During the Appointment
Once again, you function in the digital age so you don’t have to waste time doing interviews in person. For hiring a graphic design company an online meeting should suffice as long as there are audio and video feeds.
Ask to speak to the entire team:
- Talk to more than one of the team and see if you’re compatible to ensure an easy working relationship.
- Share your brief with them and see if they can think on their feet in giving you some original ideas.
- Ask them about their experience in your industry, as well as where they find inspiration. You must be sure they’ll be able to cater for your unique business in terms of style and message.
During the meeting it’s important you share exactly what your vision is. You can’t expect designers to understand if you’re not clear about your expectations. An important aspect to put on the agenda is deadlines.
Understand that it’s up to them to decide whether they would like to submit a quote and a proposal. Expert companies pick clients they know will benefit their image and reputation. Show you understand their point of view too by asking them what they would like you to bring to the table during future meetings or brainstorming sessions.
Before You Make a Decision
Hopefully, after the initial discussions you will receive a few quotes and proposals from some of the agencies. Now you can compare their rates. Don’t settle for the cheapest, but don’t accept that the priciest quote represents the best company for you. As stated above it takes many factors to form a dynamic partnership.
You’ll either get charged hourly, or per project. Either of these can work. If someone charges by the hour, why not contact previous clients to make sure they won’t waste time just to get paid more? Also confirm whether they expect upfront payments so you can manage your budget.
A smart idea is to suggest a trial project with the company you like best. You don’t have to commit to a long term plan yet and you’ll get their best work as they would want to make sure they got the job
Conclusion
Your graphic design company will deliver your messages to the world going forward. Yes, it’s an important chapter in your Kentucky business’ history. Take your time so you get it right the first time.
Author bio
Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. You can connect with her here.
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