Google Analytics

Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.

In the early days of the World Wide Web, there were no simple tools with which a webmaster could track and record activity on a website. So when Google introduced Google Analytics in 2005, it was a very big deal. 

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Launched after acquiring Urchin, Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, targeted at enterprise users and Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

Website owners and managers may apply analytics to business data to describe, predict, and improve online performance. Since Analytics can require extensive computation, the algorithms and software used harness the most current methods in computer science, statistics, and mathematics.

Google did the world a big favor. Now, we can tell you nearly everything about your Web traffic. Google Analytics tells us where they live, what kind of computer or mobile device they used, how they found your website, how long they stayed, the pages they viewed and whether they made a purchase or made contact with your company. Oh, there's lots more now and even more to come in the future, but we find the capabilities completely amazing.

LWEBG retains the services of a certified Analytics consultant that enables us to share this critical information with our clients. Wouldn't it, then, be a great idea to become one of LWEBG's clients?

Reach out to us today, Just call 502.749.4131.

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